In the summer of 2007 Levi Jeans Maker launched their first handset "The Original". But this time Levi has launched a new mobile phone with the limited edition named “Red Tab”. The Red Tab mobile phone is much similar to " The Original" It has a 2-megapixel camera with flash, MP3 player, and Bluetooth with A2DP. The Red Tab has the same stylish, black-steel metal casing as its predecessor.
In limited edition only 100 Red Tabs Phones will be available for sell, which will be available at online French retailer Colette for 549 Euros (around $870 US). The phone comes in a “premium” package which includes a metal chain to attach the phone to your pants. Also it will have a hands-free headset, and phone case. Levi can customize the phone with your name, up to 13 characters, if you like.